On Saturday, October 17, we will bring together the most compelling voices in literature, art, and stewardship for the inaugural Salt Lake Book Festival.
The Market
June 30, 2026 | Application Deadline
Our market of creators and retailers is intentionally curated to serve our community of readers and the book-curious.
Every vendor at the Salt Lake Book Festival is already making Salt Lake City the cultural hub we know it can be.
We’re excited to work with those businesses to bring our anticipated 7,000 attendees analog experiences, community ties, and human connection.
Trust us when we say: Your booth neighbors and customers are already your people.
Who we’re looking for
Books & Publishers
You’re not fighting for shelf space here — you’re the main event.
Art & Retail
Readers are drawn to things that tell the story of their lives, or the lives of the books they read. If your product lives in that world, our attendees will find you, and love you.
food & beverage
We have a captive, hungry crowd staying all day. They will be engaged, exploring, and ready to eat, drink, and return for more.
Food Trucks
Different from a booth. Only three food truck spots exist, which means the vendors who get in own the category.
If your brand belongs in this story, we want to hear from you. Applications close June 30 at midnight. Curious but not ready to commit? Read our vendor guidelines.